The E ! Entertainment Channel - 908 Words

In the Fall of 2007 television season, the year Keeping Up with the Kardashians began, reality programming held 77.3 percent of viewership during the primetime block (Nielsen Research, 2011). The E! Entertainment channel is home to Keeping Up with the Kardashians and is purveyor of twenty-two reality television shows, with fourteen centering on women. In its first season the program snagged the number one spot for capturing the viewership of women between the ages of 18 and 34 (Kinon, 2007). The viewership of the Kardashians is causing significant rippling impressions in how women—and by extension all of society—are conceptualizing femininity. Clearly, audiences are investing time in watching the program considering that at the end of last year the program ranked number five on E! Online’s â€Å"Top 10 Reality Series of 2012† list (Mullins, 2012). Thus, the urgency to examine and address the consumption of reality television, particularly Keeping Up with t he Kardashians, has magnified. In Discipline and Punish, Michel Foucault (1977) asserts that the â€Å"panopticon† as an architectural composition began as a component to keep prisoners under surveillance that prospered as the modern mechanism of discipline, surveillance and control. This mechanism targeted to manipulate the bodies’ â€Å"elements, its gestures, its behaviour†, terminating an era of public punishment that directly contacted the bodies of the citizens by the sovereign power (Foucault, 1977: 200). Instead, this shift inShow MoreRelatedDigital Marketing : The Utilization Of Electronic Media Essay1423 Words   |  6 PagesDigital Marketing, Promotion, Effectiveness, Customer Reach 1. Introduction Digital marketing is one type of marketing being widely used to promote products or services and to reach consumers using digital channels. 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